Y Eau de Parfum, the new men’s fragrance from Yves Saint Laurent, is a bold, modern *fougère* full of contrasts. The scent: a new Eau de Parfum for men—a more intense and sensual *fougère* playing with light and shadow. The powerful radiance of sage and geranium absolute is enhanced by the addictive intensity of sensual woods and the elegance of tonka bean. “Y boldly reimagines a great classic: the *fougère* scent,” says Dominique Ropion, the fragrance’s creator. According to its creator, it is the first *fougère* fragrance defined by contrast. “The fragrance is fresh, radiant, and dynamic—like the scent of freedom. Y is modern, intense, and electric—an expression of power,” he explains. Its composition blends fresh notes with masculine ones. Y Eau de Parfum is the new fragrance for the fully accomplished man. Capable of overcoming any challenge, he never takes anything for granted and steadfastly pursues the path he has carved out for himself. His credo: always go further. The bottle: A true design object, the Y Eau de Parfum bottle retains the range’s strong creative signature, featuring clean lines and a notch on the back that reveals the “Y” shape. For the Eau de Parfum, the iconic bottle takes on a more intense look with a luxurious black gradient, revealing a luminous blue-tinted fragrance within. “An expression of purity” – Suzanne Dalton, bottle designer.







